Telegram Ads Playbook
Every proven winner in the swipe file shares the same three moving parts. Here is how to read them — and write your own.
The first line earns the next one. Telegram’s sponsored format gives you one short line before the fold — it has to name the reader’s problem or promise in plain words, not brand fluff.
Lead with the outcome or the tension, not your product name.
The offer is the trade: what the reader gets, and why now. Winning creatives make it concrete and low-friction — a number, a free step, a deadline — instead of a vague “learn more”.
Make the value specific and the first step small.
One button, one verb. The strongest CTAs say exactly what happens next and match the offer above — no surprises, no second ask.
One clear action that mirrors the offer — “Start free”, “Open the bot”, “Get the list”.
From the swipe file
From 1,500 proven winners — the destination split and top external sites.
Top external destinations
Of 1,500 winners with a known cabinet — the TON cabinet (crypto-native) vs the EUR cabinet (mainstream agency).
Across 1,500 proven winners — the measured shape of the copy that survives.
Across 1,500 proven winners — the accent colors behind the longest-running creatives.
Across 1,500 proven winners — the CTA button text that survives.
From the swipe file
“Типичный посуточник”
614 days in rotation · Real estate
“Типичный посуточник”
262 days in rotation · Real estate
“Матрица Судьбы | НейроМатрица”
221 days in rotation · Health
Research any competitor in the full archive, or hand the campaign to G.Media — the team behind the Telegram Ads Spy archive.
One dataset — many tools
Each domain is built around a specific job: finding a single creative, tracking launches live, building a market deck, or piping data into your BI. Same database, tailored UI per role.
Flagship search across the whole Telegram Ads database — filters by niche, country, advertiser, payment rail.
Best for: deep competitive research; scouting working offers and funnels for your own campaigns.
tgadsspy.comEvery ad ever served on Telegram Ads, browsable by day, with a permanent URL per creative.
Best for: finding an ad you saw yesterday; checking what competitors ran a week or a month ago.
telegramadsarchive.comNew creatives land in real time — 20-second refresh, plus RSS and webhook delivery.
Best for: tracking competitor launches as they happen; catching a new ad format the moment it airs.
telegramadsfeed.comPublic market reports: niche trends, advertiser growth, splits by country and payment rail.
Best for: spotting where demand is growing; building a Telegram Ads market deck for your team or investor.
telegramadsanalytics.comTop-of-funnel explainer for the whole Telegram Ads ecosystem — archive, agency and API in one place.
Best for: first-time visitors learning what Telegram Ads is; comparing the three official cabinets at a glance.
tgads.netDone-for-you Telegram Ads — run by the team behind the Telegram Ads Spy archive, on whole-ecosystem data.
Best for: mini-app founders and funded teams who want experts to plan and run the ads end-to-end.
g.media