The playbook
What works in Telegram Ads
Every number here is measured from the Telegram ads that survived longest in rotation — not opinion. Each links to the data behind it.
Where winners send traffic
Which ad cabinet winners pay with
What winning copy looks like
Colors winning ads use
The buttons winners use
Telegram ad hooks that work
- “Клышин Алексей юрист по недвижимости”
- “Мебель из Китая | MBL”
- “ФАРMКвартирник”
Found a structure worth borrowing?
Research any competitor in the full archive, or hand the campaign to G.MEDIA — the team behind the Telegram Ads Spy archive.
One dataset — many tools
Pick the tool for your job
Each domain is built around a specific job: finding a single creative, tracking launches live, building a market deck, or piping data into your BI. Same database, tailored UI per role.
Flagship search across the whole Telegram Ads database — filters by niche, country, advertiser, payment rail.
Best for: deep competitive research; scouting working offers and funnels for your own campaigns.
tgadsspy.comEvery ad ever served on Telegram Ads, browsable by day, with a permanent URL per creative.
Best for: finding an ad you saw yesterday; checking what competitors ran a week or a month ago.
telegramadsarchive.comNew creatives land in real time — 20-second refresh, plus RSS and webhook delivery.
Best for: tracking competitor launches as they happen; catching a new ad format the moment it airs.
telegramadsfeed.comPublic market reports: niche trends, advertiser growth, splits by country and payment rail.
Best for: spotting where demand is growing; building a Telegram Ads market deck for your team or investor.
telegramadsanalytics.comTop-of-funnel explainer for the whole Telegram Ads ecosystem — archive, agency and API in one place.
Best for: first-time visitors learning what Telegram Ads is; comparing the three official cabinets at a glance.
tgads.netDone-for-you Telegram Ads — run by the team behind the Telegram Ads Spy archive, on whole-ecosystem data.
Best for: mini-app founders and funded teams who want experts to plan and run the ads end-to-end.
g.media